Style idea

This distressed look is the style I have in mind for my tree rings concept - I feel it's quite masculine (particularly in monotone plus red which is the colour scheme I had in mind - very popular in the mens magazines) and has a heritage feel to it, which ties in well with the concept:

Article from GQ magazine

I plan to take photos of an actual tree where the rings are visible and use this as the imagery for my concept. I can then look at tutorials, such as the below, to see how I can achieve the desired styling effect, although as there is likely to be quite fine detail in the images I take, I will need to ensure that the tree rings are clear and not lost in the distressed effect, as they are the key element of the idea.

The following tutorial could also come in handy, as one of my ideas is to have a description of each step in the Bacardi making process mirroring the path of a tree ring:

Videos from YouTube