In-bar advertising

Whilst at an event at the NEC in Birmingham, I came across the below banner in the bar area:

As mentioned previously, the YCN Bacardi brief is all about reconnecting with 18-24 year old males in the bar environment, and seeing the above made me think about how I will apply my concept to this situation. As I am coming up with a more general advertising/branding concept which could be used across various mediums (such as TV advertising and magazines) - rather than a purely bar-orientated solution - there will be a number of ways it can work in a bar.

I carried out some research on in-bar advertising methods, some of which are shown below:

TV screens around bar - digital ads, digital signage

 Posters - in bathrooms (also window wraps, mirror sticks)

Table wraps (also bar wraps)

 Posters with digital element (e.g. augmented reality)

On-bar displays/dispensers

Printed material on bars/tables (e.g. table tents)

There are also many other options, such as branded glassware, coasters and bar runners. Once I have the finer details of my design worked out, I will consider which medium it will best suit, as well as which will be most appealing and effective to the target audience.

Images from:
www.admedia.co.uk
medialifemagazine.com
media.wikispaces.com
brandnoise.typepad.com