A quick thought re advertising to men...

Following my earlier post on how advertising is directed at a male audience, I've just come across this in The Sun newspaper:

The latest advert for Fosters beer. Previously with a humorous slant (as shown below), the adverts focus on the idea of choosing Fosters being a "Good Call". Although there is still a comedy element in the new version (for example, using the same actors and characters as in the previous adverts), it has more of a focus on the heritage and story of the product. As with the Carling example in my previous post, it shows that it is possible to appeal to a male audience without using overly, stereotypically masculine content.

Video from YouTube