As mentioned in a previous post, one of the reasons I chose the tree rings idea is because I felt it could work as prints/still graphics and motion graphics. However, having no experience in the latter, I could picture in my mind how it would look, but had no idea how to make it look like that!
For instance, my idea below - I envisaged starting off with just the tree rings, then each step of the process coming in one at at time, and then the tree rings being replaced with the Bacardi logo and a "summary" or tagline:
My tutor recommended I might want to look at kinetic typography, an example of which is below:
I've obviously seen this type of thing in adverts, on TV, etc before - and it is exactly the type of thing I was thinking of for my Bacardi idea - but I had no idea the technical term for it is kinetic typography or about how it is produced. It made me realise that typography - and graphic design overall - is not just flat and stationery; I fall into the trap of thinking that animation and moving image are a completely different ball game because I have no knowledge or experience of them, but the truth is completely the opposite.
Once in the industry, it's likely I will be involved in various different types of work and disciplines - as Grannell (2011) states, "you can’t just be a print designer anymore" (Grannell, 2011), which I feel is how I sometimes see myself as I view it as the most "basic" form of graphic design in terms of technical, software skills. Grannell was referring to the introduction of the digital age and the need to be able to design for web and apps; however, whether interactive design or animation or even film, I feel it will most definitely be in my interests to experience different mediums whilst on the Foundation Degree and try different things in order to push my knowledge and skills, so that should the time come in my career when I'm expected to do something new, I have as good a grounding as any.
So in conclusion, whether I indeed use kinetic typography in this Bacardi brief or not, it is something I definitely plan to investigate further and learn about for my own benefit.
Grannell, C. (2011) The graphic designer's guide to graphic design, Digital Arts [Online] 12.12.2011. Available from: http://www.digitalartsonline.co.uk/features/creative-lifestyle/graphic-designers-guide-interactive-design/
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